Don't Advertise Like a Big Business

The trend of companies traditional ad dollars are most certainly heading towards social media and as companies look for more ways to take advantage of technology to connect with customers, Titter is becoming high on their list.

For a long time, Facebook was one of the few ways to effectively promote a brand through social media. But recently, Twitter has made a splash with their promoted accounts and tweets. Twitter has announced that they will soon be opening their advertising options up to smaller business, which is good news for social media marketers.

Promoted Tweets “are a new form of advertising that enable you to speak to users that don’t currently follow your account.” They appear in a follower’s timeline as a search result and can be interacted with just like a regular tweet. When users search for a keyword, your tweet will appear. Currently, promoted tweets appear in search on Twitter and Hootsuite.

Promoted accounts were Twitter’s first form of advertising and are used for large brands like McDonalds and Starbucks who are looking to expand their user base. Promoted Accounts appear in Twitter’s Who to Follow section on a user’s homepage. Twitter “looks at your account and followers to identify similar accounts and similar followers” when deciding to place a Promoted Account ad in their follow box.

Although, Facebook ads will continue to be the primary option for small business, Twitter is also planning to market to small business. Everything I have read says that their pricing model will not be as competitive, but we will have to wait and see.

Stay Tuned for more on Twitter advertising.